MAXIONLABS

Vizion Tools: Go-To-Market Kickoff

Prepared for Badal Dewani & Piyush Chandak · September 15, 2026 · working session, not a slideshow

How to read this page. We did the research before this call so the call can be about decisions. Every section ends with a green box: that is where we need your judgment. By the end we lock one segment, one offer, and the working method, and campaign one starts building tonight.

Agenda 1. What you told us vs what we found 2. Your customer base, analyzed 3. The compliance claims, verified against the law 4. Segment options on the table 5. Offer options per segment 6. Our recommendation: where pain, proof and deadline intersect 7. How we work: testing method and what to expect 8. Decisions to lock today

1. What you told us vs what we found

Your form said	The data says	What it means
ICP #1: founders with AI-built MVPs	~4% of your resolved customer base is software	A future play, not campaign one. Cold email needs a listable market; this one isn't yet.
NJ/NY/CT/PA corridor priority	Your base is national: CT and NY at the local end, Las Vegas is your single biggest metro, California leads bigger accounts	We target nationally from day one. More market, same effort.
Tobacco/vape is one vertical among five	It IS your business: wholesale + vape/smoke/cigar names dominate your customer base	Your strongest proof, warmest references, deepest pattern recognition all live here.
Restaurants: one outbound idea	A real ~10% cluster of your actual customers	Legitimate campaign-two candidate with existing proof.
IL / SC / AL reporting mandate by end of 2026	SC and AL: real, verified, with statute names and dates. Illinois: no 2026 mandate exists	The urgency angle survives and gets STRONGER, because now it's specific and checkable. Illinois comes out of the pitch.

Your take: does anything here surprise you? Anything about your base we misread?

2. Your customer base, analyzed

We resolved 84% of the company domains in your CRM export (two passes: business databases, then reading every website directly).

Who pays you: US wholesale distributors (vape/smoke/cigar/candy/general goods) and their manufacturing + multi-location retail neighbors.
Size: most customers sit at 20-250 employees, exactly the band we bill on. Revenue $1M-$50M.
Geography: three lobes: CT/NY-NJ, Las Vegas, California. National coverage is justified.
Every one of your 910 CRM rows is suppressed from our sending: customers, churned, and pipeline never get a cold email from us.

Your take: of these customers, which 3 made you the MOST money per hour of delivery effort? That's the profile we clone.

3. The compliance claims, verified against the law

Before a claim goes into cold email it has to survive a lawyer reading it. We verified against state sources directly:

Claim	Verdict	The printable fact
South Carolina	VERIFIED	Act 234 / S.287: ENDS product-directory certification due April 1, 2026; Nicotine Vapor Products Tax registration opens Sept 24, 2026, collection Oct 1, first return Nov 20. Hits manufacturers, wholesalers, retailers.
Alabama	VERIFIED	Act 2025-403 ENDS certification + directory; Act 2025-377 vapor excise ($0.10/mL), wholesaler/retailer licensing via ALDOR effective Oct 1, 2026.
Illinois "2026 mandate"	NOT FOUND	Only a 2025 tax-definition change (already in effect). We will not print an Illinois deadline.
"MSA weekly reporting"	CORRECTED	MSA compliance reporting is monthly/quarterly. "Weekly" doesn't survive a check, so we say monthly.
Candy/soda sellers covered	NOT FOUND	No statute ties candy/soda to these mandates. Dropped from the pitch.

Your take: where did the Illinois claim come from? And concretely, what does Vizion DELIVER against the SC directory certification and the AL licensing, so the offer promises exactly that?

4. Segment options on the table

Scored on the three things that produce meetings with the least effort: how acute the pain is right now, whether we can actually build the list, and how strong YOUR proof is in that segment.

Segment	Pain acuteness	Listable?	Your proof	Meeting yield / effort
A. Vape/tobacco/nicotine wholesale + multi-location retail facing SC + AL deadlines	ACUTE, dated deadlines	Yes: Alabama publishes its licensed-distributor list; county registries; national wholesale databases	Strongest: this is your customer base; 5 citeable distribution customers	Highest. Deadline does the selling; you already speak the language.
B. US companies on Odoo, unhappy with their partner	Chronic, painful	Yes: Odoo is technically detectable at scale; 273 US partners churn clients constantly	Good: rescue/migration is a named service; needs 1-2 rescue stories	High. Cleanest national list; market openly complains (we mined their exact words).
C. Multi-location restaurant groups (POS + kitchen)	Operational, peak-hour	Buildable (Maps + size filtering), slower to assemble	Real: ~10% of your base + the POS/kitchen product	Medium. Campaign two, not one.
D. Founders with AI-built MVPs	Episodic (breaks at scale)	No reliable cold list exists	Thin in your base (~4%)	Low for cold email. Revisit as inbound/content or a predictive play later.
E. Broad wholesale/distribution ERP (no trigger)	Chronic, unprioritized	Yes, huge	Strong	Medium. The fallback ocean if A needs more volume.

Your take: gut reaction to this ranking? Any segment where delivery capacity would be a problem if it worked TOO well?

5. Offer options per segment

A cold email can't sell an ERP project to a stranger. It sells a small, free, immediately valuable first step. The step must be something the market demonstrably wants, and every promise below is backed by what we verified or what your customers already bought.

Segment A: compliance-deadline distributors

Option	The promise	Value type	Why they'd want it
A1. Compliance-readiness check (free)	"We check your SC/AL exposure against Act 234 and Acts 2025-403/377 and send a one-page report: what you must file, by when, and what it takes."	Risk + clarity	The deadlines are real and dated; most operators don't know the specifics. The report is valuable even if they never buy.
A2. First compliant report, done for you (free or token)	"Give us data access, we hand you your first MSA/state report inside 2 weeks."	Time-as-labor-cost + risk	Deliverable within your stated 1-2 week first-value window; taste of the automation.
A3. Deadline countdown audit call	15-min walkthrough of the new rules for their state footprint	Risk	Lowest lift for Vizion, but weakest differentiation; anyone can talk.

Segment B: unhappy-Odoo companies

Option	The promise	Value type	Why they'd want it
B1. Implementation health check (free)	"We audit your Odoo setup and tell you what's stalled, what breaks on the next upgrade, and what finishing it actually takes. Yours either way."	Sunk-cost recovery	The market's own words: burned support hours, stalled mid-implementation, hourly black holes. The audit answers the question they're already asking.
B2. Migration-without-data-loss guarantee	"Switch partners without losing data or paying for hours twice: milestone billing, you don't pay until it ships."	Risk reversal	Your milestone billing is the structural answer to their #1 complaint.

Your milestone billing is the weapon. "You don't pay until we deliver the milestone" answers the exact complaints this market posts publicly. It goes into every offer above.

Your take: which of these can you deliver at 8+/month without straining the team? What would you ADD or reword: what do prospects always ask you for first?

6. Our recommendation

Campaign one: Segment A x Offer A1/A2. Vape/nicotine wholesale distributors and multi-location retail with SC + AL footprints, led with the free compliance-readiness check, escalating to the done-for-you first report.

The pain is dated: April 1, Sept 24, Oct 1, Nov 20, 2026. Deadlines write the urgency for us.
The proof is yours: this is who already pays you. Bigtime, Potomac, Ravis are this exact buyer.
The list exists: public license registries + wholesale databases, verified before this call.
Least effort per meeting: a dated legal deadline plus a free specific deliverable is the strongest cold combination that exists.

Campaign two (starts once A is producing): Segment B x B1, the Odoo rescue audit, on the tech-detected national list.

Decision: do we lock A as campaign one and B as campaign two?

7. How we work: the method and what to expect

Week 1-2: list build from registries + databases, copy variants written, everything passes your approval (36h window). First sends go out; first meetings typically land in week two after launch.
We test several genuinely different angles at once, not one email. Expect the blended numbers to look unremarkable for the first 2-3 weeks: that is the method working, not failing. Winners get identified against thresholds we agree, then they take the volume.
You only ever pay for qualified meetings held, against the criteria we signed: US, 20-250 headcount (locked per your Slack answer), your industries, the right titles, informed intent, actually held.
Your side of the machine: 36h approvals · 6 open slots/day 10:00-16:00 ET · notetaker admitted to every meeting · weekly outcome reporting (held / advanced / closed / lost). The reporting is what makes month two smarter than month one.
Comms: Slack, daily 2h window (18:30-20:30 IST proposed), weekly summary.

Confirm: the daily window time, and who on your side owns the weekly outcome report.

8. Decisions to lock today

#	Decision	Our default	Locked?
1	Campaign-one segment	A: SC/AL-deadline distributors	on the call
2	Campaign-one offer	A1 free compliance check, A2 as escalation	on the call
3	What Vizion delivers against SC/AL specifically	you tell us	on the call
4	Campaign two	B: Odoo rescue audit	on the call
5	Industry order within A	vape/nicotine first, candy/beverage as list volume	on the call
6	Daily comms window	18:30-20:30 IST	on the call
7	Weekly report owner on Vizion side	Badal	on the call

Maxionlabs · prepared 2026-09-15 · sources for every verified claim available on request